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East Coast Defender is starting to do to Range Rover classics what it has long done to Defenders—transform them into something even more desirable. Project Alpha is the first RRC custom to come out of the L.A.-based outfit and, as expected, it’s a beaut. Designed for those who want an eye-catching throwback SUV that can perform as a daily driver, Project Alpha boasts a sleek exterior and premium interior appointments that lend the Range Rover an upscale, modern feel. Custom RRCs from ECD come in three models—Retro, Pursuit, and Pinnacle—each with their own distinct level of luxury. Project Alpha is an example of the Pinnacle Edition, with an aggressive lower front fascia, custom wheels, LED fog lights, a black roof top, and more. While this is just one example, knowing East Coast Defender, you can’t go wrong with any of them.

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