If you asked anyone to name the most influential sneaker brand in the world, we’re willing to bet the unanimous answer across an unlimited sample size would be Nike. The Swoosh has been a cultural phenomenon for almost as long as it has been a thing, and Nike wants to chronicle the brand’s design process and future in sustainability with the Nike: Better is Temporary book. This hardback tome measures 12 1/4″ x 9″ and combines 500 color illustrations with stories, insights, knowledge, passion and history from Nike’s remarkable team over the course of 320 pages. It’s equal parts brand history and manual of innovation / inspiration for generations to come. As Nike’s Chief Design Officer, John Hoke, explains, “I fundamentally believe that the central thesis of Nike is ‘The best is temporary at best.” The book deals with everything from industry-defining innovations and globally-recognized products, alongside previously unpublished designs, prototypes and insider stories to create a real behind-the-scenes look at the brand that’s on the feet of everyone, everywhere. Nike: Better is Temporary will be released on December 10th, 2020.
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Huckberry’s Essential Holiday Gift Guide
Unzip your coat and have some mulled wine on the house—you’ve arrived at your final gifting destination: The Holiday Gift Guide. It’s like your friendly neighborhood one-stop holiday shop, except instead of balsa wood ornaments, ours is packed with thoughtful gifts for everyone on your list. Future heirlooms, small-but-significant stocking stuffers, and gear for getting out there (or staying in)—are all right here. There’s no music playing in the background though, so you’ll just have to hum Bing Crosby while you click around instead.
