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Eat some KFC Hot and Spicy Fried Chicken and you might feel like there’s a four-alarm fire raging inside your mouth. Ogilvy Hong Kong took the idea of fire and ran with it for a new campaign. Using pieces of chicken in lieu of flames works surprisingly well, as you can see in the advertisements the company created. Whether shooting out the back of a space shuttle or a drag racer, the Hot and Spicy Fried Chicken will make you do a double take. If you love KFC, here’s your new desktop wallpaper. No word on if we’ll ever see these on billboards stateside.

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Everyone’s favorite bracket season of the year is quickly approaching. That’s likely going to mean a lot more cooking, parties and time in front of the TV. ButcherBox has you covered as always for all your meat and seafood needs, but they’re going even more mad this year with the Big Tournament Flash Sale. Save big on beef, wings, nuggets, and seafood, or customize a box of your own. As if those crazy savings weren’t enough, new customers get St. Louis ribs, wings and ground beef free in their first box. Get all of your meat and seafood from ButcherBox today.