Eat some KFC Hot and Spicy Fried Chicken and you might feel like there’s a four-alarm fire raging inside your mouth. Ogilvy Hong Kong took the idea of fire and ran with it for a new campaign. Using pieces of chicken in lieu of flames works surprisingly well, as you can see in the advertisements the company created. Whether shooting out the back of a space shuttle or a drag racer, the Hot and Spicy Fried Chicken will make you do a double take. If you love KFC, here’s your new desktop wallpaper. No word on if we’ll ever see these on billboards stateside.