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As you’d expect from a man whose career began just before the Civil War, Jack Daniel’s early life has all the makings of a great story. That’s why we’re surprised it took nearly 150 years for someone to write a biography about the guy, then another decade and change for television to think about putting out a show. WGN America and Aaron Paul’s production company, Lucid Road Productions, have started work on Blood and Whiskey, a drama about the life of Jack Daniel. Presumably, the show will follow Daniel as he is orphaned at 15 and discovers distilling, works as a moonshiner for 10 years, then founds his famous distillery in an attempt to go legitimate. We’re going to assume a lot of the series will focus on Daniel’s time as a moonshiner, since that’s where most of the action was, but with Andrew Colville of Mad Men fame penning the script, you can bet the corporate plot lines are going to be meaty as well. Marketing those square bottles won’t be easy.

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