People have bastardized the word “craft,” transforming it into something that brings to mind ultra-hipstery products that cost a fortune. Craft, in its true form, is about quality and care, which is something we’ll always support. That’s why we’re all in for Craft Beef: A Revolution of Small Farms and Big Flavors, a coming book from Joe Heitzeberg and Ethan Lowry, the founders of Crowd Cow, along with author Caroline Saunders. The book is a deep dive into the farms, butcher shops, and restaurants across the country committed to better steak. If you’ve only ever purchased cheap cuts of meat from your local grocery store, you probably don’t understand the difference. Let this book explain it to you and then hit the right butcher shop armed with knowledge.