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It takes balls to call your product “The Best ______ Ever.” If BK put out “The Best Burger Ever,” you don’t think the suits at Mickey-D’s wouldn’t take that as the initial act of a coming fast food fight? It also, however, takes confidence and a strong belief in what you’ve got for sale, and those are both qualities we can get behind. Luke Kelly, the guy behind Luke Lamp Co. which we’ve mentioned before, is offering up a handheld lighting device simple called The Best Flashlight Ever. The beauty of it is the style (like the aforementioned lamps), it’s rustically simple, just carved wood and steel. It also happens to be waterproof and basically indestructible. Plus, he’s putting his mouth where his balls are (wow did that come out wrong), and giving you his cell number in case you don’t think it’s the best ever.

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Flint & Tinder has always been one of our favorites because they make updated, high-quality American staples–without being fussy, over-designed or bearing a huge price tag. Our latest favorite? This Flannel-Lined Waxed Trucker Jacket. With classical trucker jacket styling and a flannel-lining for warmth, this Made in the USA trucker jacket is best in class. In addition to Martexin 7oz sailcloth exterior in eight different color options, you get fully-lined body / sleeves, interior media pocket, button-flap chest pocket, 2 welt hand pockets, and finishing like F & T antique metal buttons and a modern fit. Get yours today at Huckberry