The Shoot A Brew Cooler propels beers from inside its icy confines into your hand with the simple push of a button. Instead of explaining to you why this is the greatest invention ever (hopefully you’ve already figured that out) or how it works (magic), we’re going to tell you all the problems it solves. Angry female syndrome. Overdone steaks. Getting out of the pool. Missed third down conversions. Sobriety. Why get off your ass to fetch a beer – or get yelled at for asking her to get you one – when your magical, portable, beer catapult can put one in your hand with the same amount of work it takes to mute Dancing With The Stars? Bonus: It probably works with an IR signal so you could – in theory – program it to work with your universal remote.