We all have a need to accurately measure distance, whether it’s the size of a project, the dimensions of a newly acquired piece of art, or the inseam of a pair of pants. Skip the inaccurate, obtuse or impossible to attain measurements you’ll get with any sort of tape measure in favor of the more accurate options you’ll get from Rollova, the pocket-friendly, digital measuring wheel that all but assures you’ll get the most accurate measurement possible. And the process for attaining those measurements? As easy as the device is accurate. Take Rollova out of your pocket or its case, roll it over the surface you want to measure and record the results. Rollova is simple, effective, accurate, well-built and minimally designed–along with being durable, functional (in both Metric and Imperial), smart and capable of replacing of all those ridiculous tape measures you have laying around the house.