Now this is a cinnamon challenge we could get behind. Instead of coating your mouth in powder and dry heaving clouds of spice, get a little alcoholic boost to go along with your spicy cinnamon craving. The latest distillery to get on board with the trend is James Beam as they’ve just released their new Kentucky Fire. The whiskey is infused with cinnamon liquor for a spicy burn. They’re not the first brand to do it, but after Fireball burst onto the scene, Jim Beam and others are capitalizing on our apparent love of alcohol that not only warms the stomach, but heats the mouth.