Normally we’d advise against buying artwork from a store like IKEA, urging you instead to considers smaller shops and lesser-known artists so your home is more unique. Well, we’re putting a big caveat in that declaration, as IKEA has teamed up with Hasselblad, the legendary camera maker, for a series of prints selected from the Hasselblad Masters Award catalog. Highlighting the work of seven Swedish photographers, the NORRHASSELL collection features work all shot with Hasselblad cameras—and the results are stunning. There isn’t any pricing information available yet, but this is IKEA, so we’d be very surprised if any set you back all that much. The NORRHASSELL collection will hit IKEA stores in August.
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