Carlsberg, one of the five largest “brewery groups” in the world, takes their beer very, very seriously. So seriously in fact that when they asked Erik Lund, Head Brewer, Brewing Science and Technology (yes, that’s actually his title), to make the Beauty Series of men’s products using actual Carlsberg beer he thought it was a joke. They weren’t kidding. The (mad) scientists at Carlsberg are actually freezing beer in liquid nitrogen and using it to create a shampoo, conditioner and body lotion. The Beer Beauty line contains 250ml bottles of the shampoo, conditioner and body lotion that are packed with Vitamin B, proteins and minerals, along with containing 0.5 liters of Carlsberg beer and organic ingredients. Shower responsibly.