We’ll never pass up a good cupcake, even if it’s covered in pink frosting and rainbow sprinkles… but we’re perfectly comfortable with our masculinity. That’s not to say we don’t think cupcakes couldn’t stand to be less… well, girly. New York based cupcake makers Butch Bakery not only improves the soft (read: weak) look of cupcakes, but makes daring guy-approved flavors like the Driller (maple cake, covered in back and loaded with milk-chocolate ganache) and Rum & Coke (rum soaked vanilla cake with cola bavarian cream).


Vaer has been one of our favorite watchmakers for as long as we can remember because they produce new, classic watches based on iconic designs. Case in point, the Vaer G5 Meridian watch you see here. This timepiece is a 1950s-inspired 20ATM automatic watch that’s USA-assembled, dual timezone, built with ocean-ready functionality, self-winding and the brand’s first true GMT (the latest version of their core dive watch design). What’s more, it pays homage to other watches that are incredibly more expensive or hard to come by whilst also adding new aspects that makes this Vaer G5 Meridian watch more desirable than the other options in our opinion.