The idea is so simple it’s absolutely freaking brilliant: hang your bottles on the roof of your refrigerator using magnets. Between pizza boxes, bottled beverages and leftovers in tupperware containers, everyone has unused space in their fridge that’s just waiting to help you make more cold ones. Using custom neodymium magnets that can hold up to 4.8lbs (a standard 12oz beverage weighs 1.2lbs), custom steel focus cups (to direct the strength), a custom plastic rail and 3M adhesive strips, Brian Conti of Strong Like Bull has created the perfect space saving solution for chilling any beverage with a metal cap. Same fridge, more cold beer. What’s not to love?