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The reason beer fans get up early on Black Friday has nothing to do with saving a few bucks on some pint glasses at Walmart. The early morning excitement is due to the release of Goose Island’s Bourbon County Brand Stout and all the wonderful variants of it. This year, not only are the bottles different in size (all 16.9-ouncers) and appearance, but some interesting variants are on the way, too. No Vanilla Rye (we’ll wait for you to compose yourself), but Rare makes a return for the first time since 2010, and Regal Rye, a blend aged in rye whiskey barrels with cherries, blackberries, and sea salt, should be enough to get you to set your alarm early on Black Friday. And, if you happen to be in Chicago, this year’s Proprietors sounds spectacular, brewed with maple, toasted pecans, and guaillopeppers.


Whether you’re heading to the trailhead at daybreak, trekking up switchbacks after lunch or enjoying the scenic vistas after a post-hike dink, you need clothing engineered with trail-ready performance details and clean, considered style that can handle it all. That’s where the TRAIL by Proof collection comes in. With the Active Short, Tee, and Fleece Pullover, this collection covers all the moments before, during, and after your outdoor adventures–wherever your trail ends up. What are you waiting for? Upgrade your outdoor gear with the TRAIL by Proof collection on Huckberry here.