When someone hands you a glass of single malt, you want to know its origins, right? Maybe you don’t, and you just like to be surprised. As a follow up to the Code, Glenlivet has unveiled another black-bottled mystery known as Enigma. But this time instead of unlocking a code to the spirit’s secrets via digital deciphering, Engima asks you to jump through the hoops of complex crossword puzzles in order to gain access to the distillation and aging info. But you have to know something about single malt in order to get the answers right because the questions involve taste, mouthfeel, finish, etc. We love the fact that The Glenlivet is adding not just truly a truly attractive bottle for the packaging but a fresh way to engage the Scotch lover. You’ll have fun, learn new skills, and enjoy what’s likely to be a very tasty dram (or more) in the process of playing. The Enigma launches on July 10th.


If you’re anything like us, you perpetually suffer from inbox overload. If we’re only reading one email a day, it’s going to be SHIFT. SHIFT is for guys who are not afraid of change. Guys that understand small things can make a difference. Guys that are willing to question what they think. It’s for guys just like you. Two times a week, SHIFT delivers content around the mind, body and movement–along with some appropriate eye candy–direct to your inbox. Their goal is to remind all of us that every man should give a SHIFT.