When it comes to Big Beer, if one brand finds success with a new product, it’s a safe bet everyone else is going to do it, too. Case in point–the boozy seltzer. It seems like just yesterday we were talking about the new Natural Light boozy seltzer, and now it’s been brought to our attention that PBR has one of their own. Pabst Blue Ribbon Stronger Seltzer is, as the name implies, stronger than other options out there because it clocks in at 8% ABV. Before you start trading in all your White Claws in favor of something more potent, those extra few percentage points also mean the lime flavored fizzy bev has more than double the calories of your average hard seltzer. Pabst Blue Ribbon Stronger Seltzer is currently available in test markets including Arizona, California, Montana and Texas. No word yet when, or if, they’ll get nationwide distribution.


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