You might not think the folks at Coca-Cola slum it anywhere near the cutting edge of environmentalism, but they’ve just unveiled the world’s first plastic bottle using marine litter for beverage packaging. 300 bottles (an infinitesimally small number in relation to Coke production) symbolize their efforts to make the world a better place buy using 25% recycled marine plastic trawled from the Mediterranean Sea and its surrounding beaches. The bottles have been made with evolutionary ‘enhanced recycling’ technologies, which essentially means plastics of just about any grade can be recycled to food-grade quality plastic, a monumental achievement. Coke has partnered with Ioniqa Technologies, Indorama Ventures, and Mares Circulares (Circular Seas) for this project, and although it’s in the early stages, it shows tremendous promise. Starting in 2020, Coca-Cola actually intends to use this enhanced recycled content in some of its regular circulation of beverages.
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Huckberry’s Essential Holiday Gift Guide
Unzip your coat and have some mulled wine on the house—you’ve arrived at your final gifting destination: The Holiday Gift Guide. It’s like your friendly neighborhood one-stop holiday shop, except instead of balsa wood ornaments, ours is packed with thoughtful gifts for everyone on your list. Future heirlooms, small-but-significant stocking stuffers, and gear for getting out there (or staying in)—are all right here. There’s no music playing in the background though, so you’ll just have to hum Bing Crosby while you click around instead.
