Cold-brew coffee hit us like a big brown wave of one-dimensional flavor, and single-use coffee pods are far too wasteful. Jot’s super concentrated “Ultra Coffee” takes them both on and comes out looking like a true winner for the caffeinated masses. Ultra Coffee is 20x the strength of a regular cup of coffee and results in a long-lasting concentrate that can be used as needed. Not only is the process way faster than the geologic speed of making cold brew, but it also maximizes flavor by reducing the heat and oxygen levels that typically rob coffee of its freshness. Only a tablespoon of the concentrate is needed to make a great cup of coffee, but its application is also far-reaching to the realms of baking, marinades, desserts, etc. Jot also takes the spent grounds for local farming soil, so waste is minimal. Jot may have just found the next generation of coffee that caters to coffee lovers and minimizes environmental impact at the same time.