Even more than the tasty Gentleman Jack offering by the famous distillery, Jack Daniel’s No. 27 Gold is a further refinement of the No. 7 Tennessee Whiskey that’s been aged longer and twice charcoal mellowed for what Assistant Master Distiller Chris Fletcher calls a “super premium version of our whiskey.” After the first oak barrel aging, No. 27 goes into a second barrel of maple wood. The result is added smoothness and creaminess. The success of this premium offering was proven in international markets, and it’s now available here. Not meant for mixing but for straight enjoyment neat or on the rocks, No. 27 Gold is crafted for connoisseurs, and its premium pricing is reflective of that.