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You’d never guess brilliant marketing coming from Busch Beer, but this weekend they’ll let a pop-up bar loose for you to find in one of the country’s 154 national parks. The Busch Pop-Up Schop is tucked away somewhere in the vast acreage of Mother Nature for one day only (Saturday, July 20th). The first person to find it will get free Busch Light beer for life, while runners-up will get a special limited edition Busch lumberjack shirt (what, not even a six-pack?). So, what’s the connection? Busch actually works with the National Forest Foundation plans to plant 100 trees for every person who finds the Schop. Busch also will donate $1 to the National Forest Foundation for every signature they get at grocery store displays (up to $100K) to help forests in America. So, this Saturday, get out your hiking boots, your GPS/compass, and maybe work up a thirst. It could pay off.

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