Busch-Pop-Up-Schop

You’d never guess brilliant marketing coming from Busch Beer, but this weekend they’ll let a pop-up bar loose for you to find in one of the country’s 154 national parks. The Busch Pop-Up Schop is tucked away somewhere in the vast acreage of Mother Nature for one day only (Saturday, July 20th). The first person to find it will get free Busch Light beer for life, while runners-up will get a special limited edition Busch lumberjack shirt (what, not even a six-pack?). So, what’s the connection? Busch actually works with the National Forest Foundation plans to plant 100 trees for every person who finds the Schop. Busch also will donate $1 to the National Forest Foundation for every signature they get at grocery store displays (up to $100K) to help forests in America. So, this Saturday, get out your hiking boots, your GPS/compass, and maybe work up a thirst. It could pay off.

septemstudio-hunt23-cm-if2-10-7-1

In a world where gadgets are judged on how well they do their jobs despite being available in the smallest packages possible, the Hunt23 Ultra Compact Flashlight reigns supreme. They took all the life-proof features of the incredibly bright Hunt22 (iceproof / smashproof / waterproof / fireproof) and upgraded the titanium body with a tiny pry bar on the back that can be used as a flathead screwdriver or to open boxes, bottles, bags and cans. It’s also TSA-compliant so you don’t have to worry about traveling with it. This flashlight is the EDC tool you’ve been missing.