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Cards on the table, we can’t remember the last time we enjoyed a grilled piece of encased meat without a cold one, and we wouldn’t have it any other way. Booze Dogs wants to simplify the entire process of pairing your bratwursts with the appropriate alcohol by marinating their smoked, small batch pork bratwursts in an array of different boozes. Bourbon Bluetick Brats are inspired by the charred oak casks used during bourbon’s aging process. Prime Gin-ister Brats have an earthy base of juniper and notes of lemon zest. Jolly Rover Rum Brats captures the sweetness of sugar cane, vanilla, molasses and the other important rum flavors. Even better, a portion of proceeds goes towards supporting Best Friends Animal Society. Before you balk at the $99 price tag, each package includes 6 packs of five booze-infused bratwursts, so you’re getting thirty brats total for a few bucks each. In other words, you’ll have more than enough encased meat for a BBQ with the friends and family… with plenty leftover for you to enjoy at your leisure.

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If you’re anything like us, you perpetually suffer from inbox overload. If we’re only reading one email a day, it’s going to be SHIFT. SHIFT is for guys who are not afraid of change. Guys that understand small things can make a difference. Guys that are willing to question what they think. It’s for guys just like you. Two times a week, SHIFT delivers content around the mind, body and movement–along with some appropriate eye candy–direct to your inbox. Their goal is to remind all of us that every man should give a SHIFT.