Style

This Texturizing Hair Putty Will Give You the Hair You Always Wanted

For the hair texture you wish you woke up with, there’s the GQ-named “best hair putty” from Port Products. The medium to firm hold Texturizing Hair Putty gives even the finest hair loads of volume…

Obvs Adpt 3-In-1 Footwear Combines Slippers Sneakers and Boots

As men, there are only really four types of footwear you’re ever going to slip on or lace up: slippers, sandals, sneakers or boots. While plenty of brands claim to have combined the features of…

PARTNER

New Year. New Jeans. Revtown’s Got You Covered.

The new year is all about a fresh start. Get off the couch and head to the gym. Swap pizza for something healthier. Ditch your beat-up jeans for some fresh denim from Revtown. Revtown is a startup on a mission to revitalize the tried-and-true denim you love by applying their years of experience in performance apparel to make jeans as comfortable as athletic clothes. Their premium, performance jeans combine that comfort with timeless style and a killer price, so picking up a pair for the new you is a no-brainer.

GS/TP Fried Eggs Watch

Independent watchmakers have been innovating on everything from dial designs, material and band construction and overall construction for as long as Cool Material has been reporting on them. Plenty of those watches have ended up…

Nike Air Fear of God 1 Sneaker

Fear of God brand founder Jerry Lorenzo started his retail experience working the stock room at Diesel, but now he’s an urban fashion icon whose clean and oversized apparel and cutting-edge fashion sneakers sometimes command…

Timex’s Iconic Marlin® Watch Has Been Updated as an Automatic for the Modern Man

Timex’s iconic 1960s Marlin® case gets an aesthetic refresh with the Timex Marlin® Automatic 40mm Leather Strap Watch. Ticking inside is a tried and true 21 jewel automatic movement, which creates a timepiece that honors…

Lululemon ABC Joggers Give the Boys Room to Breathe

Lululemon has made quite a few innovations in the world of athletic wear over the years. Their ABC Joggers incorporate one of our favorites—their famous ABC (anti-ball crushing) engineering. That’s right, these sleek joggers are…

Revtown Jeans Should Be at the Top of Your Holiday Wishlist

If you haven’t slipped into a pair of Revtown Sharp Jeans yet, you don’t know what you’re missing. Revtown was built by former Under Armour execs that applied the function, comfort and flexibility of performance…

This Oris Watch Pays Homage to Eight Decades of Watch History

In celebration of the 80th anniversary of the Oris Big Crown Pointer Date, Oris released a special edition of the iconic watch decked out in bronze with a green dial. The combination of materials and…

Neil Armstrong Boot Prototype

An insane amount of planning was done before Apollo 11 embarked on its mission to the moon. This included everything from the obvious landing itself right on down to the gear the astronauts would wear.…

PUMA Is Bringing Back Its Legendary Computer Sneaker

Wearables didn’t start with the modern smartwatch. In fact, in 1986, PUMA unleashed on the world a sneaker way ahead of its time. The RS-Computer running shoe was a blend of street style and tech…

Timex X Peanuts Exclusively for Todd Snyder

Timex is a stalwart watch brand that’s been making some of your favorite everyday watches for as long as you’ve been wearing watches. If you want to draw on the childhood nostalgia and vintage-style that…

Columbia Recreated the Parka the Cast and Crew Wore for ‘The Empire Strikes Back’

Ask any true Star Wars fan what their favorite movie from the original trilogy is and you’re likely to hear the same response—Star Wars Episode V: The Empire Strikes Back. While we’re all for the collection…

This Oris Watch Pays Homage to Eight Decades of Watch History

Revtown Makes the Jeans You (And Everyone on Your List) Should Be Wearing

Looking for the perfect gift for your brother, dad or even yourself? Revtown has you covered. Revtown makes jeans from premium, Italian-milled denim infused with athletic stretch to make them extra comfortable. Revtown’s founding team…

Theres-a-Red-Dead-Redemption-2-Clothing-Line-1

There’s an Official ‘Red Dead Redemption 2’ Clothing Line

We’re going to be honest with you. We have no idea how Cool Material is operating right now. We have Red Dead Redemption 2 waiting at home and we haven’t completed it yet. That means we have…

Ace Marks Luxury Italian Dress Shoes Are as Stylish as They Are Affordable

There’s a reason over 6,500 people backed Ace Marks shoes on Kickstarter. Ace Marks makes luxury, handcrafted shoes available to you at a fraction of the cost you’d pay anywhere else. We’re talking gorgeous shoes…

HODINKEE and Swatch Teamed Up to Make an Affordable Watch With Style

We love reading HODINKEE, the site dedicated to serious watch coverage, but we’d be lying if we said it didn’t feel a tad cost prohibitive. As much as we enjoy reading about them, we can’t…

Lululemon ABC Joggers Give the Boys Room to Breathe

This Oris Watch Pays Homage to Eight Decades of Watch History

Brand New Komono Watches Just Hit the Cool Material Shop

If you haven’t been paying attention, a wave of new watchmakers have emerged over the years, leveraging things like Kickstarter to get eyeballs on their timepieces. Few have caught our eyes like Komono. That’s why we’re…

In the Shop