Weaving Shibusa, The World Premiere presented by Self Edge from Weaving Shibusa on Vimeo.

Premiering August 6, and presented by the denim experts at Self Edge, Weaving Shibusa is a gorgeous documentary that tells the story of Japanese denim through the eyes and experiences of the people that made Japanese denim synonymous with quality, detail and construction. If this trailer is any indication, the film is going to be as passionate as the people it’s about.

Parachute-CM-IF2-11-13-17

Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.