That delicious syrupy thick Porter you’re drinking required a lot of patience, attention to detail and work to create. In this episode of MarkMakers, Timberland visits with Erin Lowder of Solemn Oath Brewery in Chicago to see how a degree in fashion helps her relate to craft beer; from the back room to the events around Chi-town. Hint: A versatile, good-looking pair of boots is essential.

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Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.