The Bicycle

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What can an old, discarded bicycle teach you about life? Well, a whole fucking lot, it seems. This short video from Chris McCoy and Adam Neustadter casually flows from death to rebirth through the eyes of rusted bike. To the Huffy’s of the world, see, it gets better.

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The Ridge is a modern, slim, front pocket wallet, made to declutter the modern lifestyle. The main compartment is an expandable card holder, for any and all forms of plastic payment and identification. Attached to that is your choice of a money clip or cash strap for when old fashioned paper money is your best option. Being on the smaller, compact side means the Ridge doesn’t encourage the typical flotsam and jetsam acquisition of the traditional leather bi-fold, with its faded receipts and unnecessary cards. The Ridge re-evaluates your everyday carry and gets rid of the bulk.

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