We’re infatuated with design. Design isn’t limited to the things you hang on your wall, it’s also all about recognition. Are you ever going to forget the Coca Cola logo? Can anyone reading this not draw the Mobil logo from memory? PBS Offbook goes behind the scenes with some of the people responsible for the most memorable logos in recent memory.

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Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.