In what may be the coolest marketing campaign ever, Tellason Denim reached out to some of their wearers to get a look inside their daily lives and show the versatility of their denim. The first Tellason Story is about Todd Blubaugh, a photographer and vintage bike builder. We want to sit down and drink one or ten Rainiers with him and the guys from Tellason after watching this video.

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Nail a better-looking bathroom without ever lifting a hammer with Parachute’s ultra soft heathered towels. Made from 100% long-staple Turkish cotton, they’re super fluffy without being overly dense – which means they dry fast! Give your bathroom a low-key luxury look while simultaneously stepping up your shower routine. Parachute towels: made for the modern man with taste.