If you ever participated in a Science Fair, you’re probably familiar with the Rube Goldberg machine. Seiko’s recent Japanese ad “Art of Time” uses over 1,000 watch components, three watchmakers, a song written by Seiko employees and an absurdly complex design to create one of the most stunning visuals we’ve ever seen.

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Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.