Every “cool” fashion ad ends the same way: with us staring blankly at the screen thinking, “I don’t get it.” Here Mercedes-Benz and industry insider Justin O’Shea have a little fun with the idea. It’s a spot to promote Mercedes-Benz Fashion Week in Berlin, and it might just be the greatest fashion ad ever created.

Cool_Material_4
PARTNER

Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.