Ketel One Vodka Presents: Modern Craftsmen

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True craftsmanship is experiencing a renaissance. Guys aren’t just relying on machines to create things for them, they’re going out and making things themselves. Ketel One is celebrating that kind of hands-on ingenuity in this series that praises the modern craftsman. Meet Jon Pyzel who makes some of the world’s finest surfboards from his shop in Hawaii, and Jason Trammell who’s passion for music has shaped his entire life. Both have been urged on by their desire to create. Check out the videos and be inspired to become a modern craftsman as well.
 

The Switchboard The Switchboard
The Switchboard PARTNER

The coat rack is a necessary part of any entryway, but the functionality can get bogged down in all the coats, hats, scarves and bags that inevitably get stacked on each of the rungs or hooks. You won’t have that problem with The Switchboard coat rack. The 30″ long triangular rack includes 25 triangular wood hooks that rest against the wall until you fold them down to hold each of your daily items you don’t need for the moment. Made from beech wood, Switchboard is as stylish as it is functional.

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