True craftsmanship is experiencing a renaissance. Guys aren’t just relying on machines to create things for them, they’re going out and making things themselves. Ketel One is celebrating that kind of hands-on ingenuity in this series that praises the modern craftsman. Meet Jon Pyzel who makes some of the world’s finest surfboards from his shop in Hawaii, and Jason Trammell who’s passion for music has shaped his entire life. Both have been urged on by their desire to create. Check out the videos and be inspired to become a modern craftsman as well.
 

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Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.