Ketel One Vodka Presents: Modern Craftsmen

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True craftsmanship is experiencing a renaissance. Guys aren’t just relying on machines to create things for them, they’re going out and making things themselves. Ketel One is celebrating that kind of hands-on ingenuity in this series that praises the modern craftsman. Meet Jon Pyzel who makes some of the world’s finest surfboards from his shop in Hawaii, and Jason Trammell who’s passion for music has shaped his entire life. Both have been urged on by their desire to create. Check out the videos and be inspired to become a modern craftsman as well.
 

Save on Select Items During Our Winter Sale Save on Select Items During Our Winter Sale
Save on Select Items During Our Winter Sale PARTNER

As you slowly sip your whiskey next to a crackling fireplace, waiting patiently for the winter to pass so you can get back outside, why not use your downtime wisely and upgrade some gear. From now until Monday at Noon EST, you’ll save an extra 17% on select items in the Cool Material Shop. Snag a new pocket knife. Grab a new trail bag. Get yourself a better bottle opener to pop those heavy stouts that keep you warm this time of year. Simply use code WINTER17 at checkout. Quantities are limited, so make sure you hit up the sale soon.

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