True craftsmanship is experiencing a renaissance. Guys aren’t just relying on machines to create things for them, they’re going out and making things themselves. Ketel One is celebrating that kind of hands-on ingenuity in this series that praises the modern craftsman. Meet Jon Pyzel who makes some of the world’s finest surfboards from his shop in Hawaii, and Jason Trammell who’s passion for music has shaped his entire life. Both have been urged on by their desire to create. Check out the videos and be inspired to become a modern craftsman as well.


Tired of the limited options in the brick-and-mortar world and the traditional retail experience, the guys from Paul Evans set out to make their own luxury Italian shoes. Made from the finest Italian calfskin leather that’s been Blake stitched for exceptional comfort, sleek design and the ability to resole, these dress shoes are heritage brand quality available to you at a fraction of the cost. Lace up something better with Paul Evans.