What happens when you put marketing whiz Ken Block behind the wheel of a Ford Rally car on a Russian ski slope? One helluva joyride it looks like. Block, who is also a professional rally driver, partnered with GoPro in his latest video production pitting himself against a slew of GoPro HD Hero 2 cameras. In a rally car. On a ski slope. While people are skiing. Check it out here.

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Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.