We’re not the kinds of guys who keep giant collections of magazines in our homes. We know guys who do, but it doesn’t fit with the minimalist appeal we strive for. We read an issue and we’re done with it. There’s no bookshelf lined with rows of Esquire or stacks of Wired that double as coasters. Now, there are occasions when we will hang on to a certain issue because something catches our eye. Something that makes it worthy of taking up a sliver of space on our crowded shelves. It’s not often, but it happens. OH MY GOD, are you still reading this?? Did you see the title? Click the play button already, man!

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Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.