We’re not the kinds of guys who keep giant collections of magazines in our homes. We know guys who do, but it doesn’t fit with the minimalist appeal we strive for. We read an issue and we’re done with it. There’s no bookshelf lined with rows of Esquire or stacks of Wired that double as coasters. Now, there are occasions when we will hang on to a certain issue because something catches our eye. Something that makes it worthy of taking up a sliver of space on our crowded shelves. It’s not often, but it happens. OH MY GOD, are you still reading this?? Did you see the title? Click the play button already, man!

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Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.