If we just said this is a soccer commercial, a significant portion of our American audience might pass on watching it. If we said it’s a soccer commercial filled with sex, Lil Wayne, and beer drinking, you might be more persuaded to click the play button. Beats follows Neymar (you’ll be hearing his name a lot in the coming weeks) and other great soccer players around before the World Cup and showcases The Game Before The Game.

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AirPods, Apple’s popular wireless headphones, get a fresh look thanks to BlackPods, a company that paints real Apple AirPods using a proprietary painting and finishing process. Available in matte black, space gray or high-gloss black finish, each pair is hand-finished and tested. Whether you’re sending in yours or ordering new, combining the flexibility of wireless headphones with the sleek and luxurious BlackPods look will make plain old white AirPods seem boring by comparison. Better yet, BlackPods gives you $30 off your order by joining their e-mail list. It’s time to upgrade.