A Student Created One of the Best adidas Ads Ever

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Young director Eugen Merher has a passion that’s immediately apparently in the Break Free short film that he created about a former runner and a pair of dusty adidas sneakers. Even though adidas wasn’t interested in the piece, it’s an incredibly moving spot that might leave you a little teary at the end.

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The Ridge is a modern, slim, front pocket wallet, made to declutter the modern lifestyle. The main compartment is an expandable card holder, for any and all forms of plastic payment and identification. Attached to that is your choice of a money clip or cash strap for when old fashioned paper money is your best option. Being on the smaller, compact side means the Ridge doesn’t encourage the typical flotsam and jetsam acquisition of the traditional leather bi-fold, with its faded receipts and unnecessary cards. The Ridge re-evaluates your everyday carry and gets rid of the bulk.

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