If hard alcohol brands were honest, their commercials would just be a bunch of people stumbling home from the bar attempting to jump over trashcans and slurring their speech. That probably wouldn’t move a lot of product, however, so brands have had to get innovative. This latest ad/short movie from Absolut is definitely different. Highlighting a few interesting creative types at work, the ad has a very artisan vibe to it. Whether it makes you want to order an Absolut and soda, we can’t say.

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