Absolut Transform Today

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If hard alcohol brands were honest, their commercials would just be a bunch of people stumbling home from the bar attempting to jump over trashcans and slurring their speech. That probably wouldn’t move a lot of product, however, so brands have had to get innovative. This latest ad/short movie from Absolut is definitely different. Highlighting a few interesting creative types at work, the ad has a very artisan vibe to it. Whether it makes you want to order an Absolut and soda, we can’t say.

STEAL: Every Watch in Our Shop Is Now on Sale STEAL: Every Watch in Our Shop Is Now on Sale
STEAL: Every Watch in Our Shop Is Now on Sale PARTNER

Make 2017 the year you stop relying on your phone for so damn much. A reasonable first step, we think, is picking up a new watch—and, boy, are you in luck. From now until Tuesday at 1 p.m. EST, every single watch in the Cool Material Shop is on sale. Yup, drop a new timepiece on your wrist and save up to 32% in the process. As always, everything is subject to availability, so hit up the shop now and snag your favorite before it’s gone.

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