If hard alcohol brands were honest, their commercials would just be a bunch of people stumbling home from the bar attempting to jump over trashcans and slurring their speech. That probably wouldn’t move a lot of product, however, so brands have had to get innovative. This latest ad/short movie from Absolut is definitely different. Highlighting a few interesting creative types at work, the ad has a very artisan vibe to it. Whether it makes you want to order an Absolut and soda, we can’t say.

OLIVERS-CM-IF2-12-11

OLIVERS Passage Pants are obsessively engineered and built with a lightweight 4-way stretch fabric, durable materials and a streamlined design. The combination of comfort, stretch, durability and performance makes them as dependable as a pair of jeans and as comfy as a pair of sweats. Whether you’re wearing them at the office, on a weekend adventure or around the house, these pants are made for the man on the move. Ditch the denim and discover the wonder that is the OLIVERS Passage Pant.