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  • Cliffside-Shop-Boulder
  • Cliffside-Shop-Boulder-2
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Pop-up shops, by definition, are hard to get to. They open and close without the majority of the public being any wiser. Not in the area at the right time? Out of luck. Well, Cliffside Shop, a pop-up from Work in Progress, just took things to another level of inaccessibility. The shop opened on a mountain outside of Boulder, Colorado, some 300 feet up. How do you get the jackets, fleece, and other gear? Climb up. The 6′ x 10′ shop was created to help test the products in real time, so climbers could see the next level protection the clothing offered. Cliffside Shop was only in operation for two days (it was a pop-up, after all) and offered free gear to about 70 adventurers.

Parachute-CM-IF2-11-13-17

Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.