Long before you started throwing filters on your Instagram photos, the majority of portraits were taken with a Petzval lens. In the 19th century, the lens, which was created by Joseph Petzval in 1840, was constantly used for its strong color saturation, that classic swirly bokeh effect, and the crispness of the images it captured. Now, Lomography is bringing the awesome looking lens back. The lens will work with both Canon EF and Nikon F mounts and, if funded on Kickstarter (which shouldn’t be a problem since it raised over $50,000 in a night), can be yours for over $100 less than what it will retail for. Based on the sample shots, it looks mighty fun.
East Dane is ready to prep your wardrobe for fall. With 350 different brands available, we’re pretty sure you’re going to find tops, denim, and footwear that vibes with your style. It’s the reason East Dane’s been an online menswear destination since they opened their virtual doors in 2013. And if you’re an Amazon Prime member, you can score the same free 2-day shipping you know and love when you shop at East Dane. First time customer? Perfect. East Dane is giving you 15% off full-price items with a few exclusions. All you have to do is use code COOLMATERIAL at checkout.