Ari Marcopoulos may have a horrible golf swing, but the one time assistant to Warhol knows a shitload about cameras. Which is why Incase tapped him to design his own camera bag for them. The “Ari” is essentially the only camera bag you will ever need (unless you own a Red camera, but if you do you probably pay someone to carry it for you). It’s got enough slots and pockets to fit a Leica, Mark II, zoom lens, money, iPad, charger, batteries, film, and anything else you would need on your person if you were a globetrotting photographer. Famous people have put their names on a lot of stupid stuff (Kiss Kasket and Ozzy + I Can’t Believe It’s Not Butter come to mind), but after watching the video we think you’ll agree that this one is a whole new bag of tricks.