Hoocap

If you own a Canon DSLR and a EF-S 17-55 mm F2.8 IS USM lens, you don’t need to read this. Just click the buy button below. If you don’t, or you’re curious about what exactly the Hoocap does, keep reading. The Hoocap is quite possibly one of the greatest innovations in photography since, well, single-lens reflex went digital. Half lens cap, half hood and capable of transforming from one to the other in a click of a button, the Hoocap is an easy choice for anyone that shoots Canon with an EF-S 17-55 mm F2.8 IS USM lens. If you’re rocking Leica, Nikon or Sony, there’s a Hoocap on the way for you too; you’ll just have to wait.

Parachute-CM-IF2-11-13-17

Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.