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We know we took some shots at Instagram in this previous post, but to quote the well-known philosopher, Triumph, the Insult Comic Dog, “We kid, we kid.” The truth is, we enjoy using Instagram. Now that the popular app is available on Android devices, everyone at the Cool Material offices uses it frequently to document their exciting lunches lives. So we figured it was about time we set up an account to take some shots behind the scenes here. You can check out the random swag we get sent along with things we come across that might not make it to the actual Cool Material site. You’ll also see a lot of whiskey. Username is @coolmaterial


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Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.