Trucks | Cool Material
Mercedes-Benz G550 4x4²

Mercedes-Benz G550 4x4²

Assuming you have enough greenbacks to get your hands on one, the Mercedes-Benz G550 4x4² will likely be the most capable and luxurious SUV you will ever own. Designed to effortlessly navigate both the most unforgiving off-road terrain or the Long Island Expressway en route to t...

Five Four Makes Style Easy

Five Four Makes Style Easy

Dressing well is an investment of money and time—or, at least it was before Five Four came around. Five Four is a men’s lifestyle brand whose mission is to make style easy and accessible. They do that by curating a monthly package based on your style profile and deliver 3-4 new items to rotate into your wardrobe. Plus, when you sign up today, you can save 50% on your first package with code COOLMATERIAL. Time saved. Money saved. Check out Five Four today and discover how easy it can be to keep your style on point.

1974 Toyota Land Cruiser FJ45 Pickup Truck

1974 Toyota Land Cruiser FJ45 Pickup Truck

Buying an old pickup usually means having to get your hands dirty so you can actually drive it. Not the case here. This stunning 1974 Toyota FJ45, which is on ebay for a cool $87,000, has been completely restored and given a fresh paint job so you don't have to do a thing. And wi...

Nikola's Hybrid Big Rig

Nikola's Hybrid Big Rig

Nikola Motor Company just released details and renderings of their hybrid semi-truck dubbed One that are both completely absurd and mind-blowing. The Nikola One is a hybrid big rig that uses a combination of electric engines and a fuel agnostic turbine to give you: 3,700 ft. lbs ...

ICON Defender D90

ICON Defender D90

From their Dodge Power Wagon and VW Bus, to their Bronco and reimagined Chevrolet 3100 Thriftmaster, California-based ICON has a way of taking vehicles that were already iconic in their own right and turning them into even more incredible machines. Case in point, the ICON Defende...

Devolro Diablo Armored Truck

Devolro Diablo Armored Truck

In 2002, a small group of experts in the racing field met with a small group of experts in the military vehicle field. That meeting of the minds launched Devolro, a company that crafts luxury custom trucks and vehicles that look like they were built for the apocalypse. The Diablo...

Bruiser Conversions Jeep JK Crew

Bruiser Conversions Jeep JK Crew

If you look closely enough at the JK Crew you'll see elements of a Jeep, a baja truck and even a dump truck. This vehicular chimera of off-roading, monster-hauling and apocalypse-crushing is a full Jeep Wrangler truck conversion built by the talented guys at Bruiser Conversions. ...

Oshkosh Defense Light Combat Tactical Vehicle

Oshkosh Defense Light Combat Tactical Vehicle

Oshkosh Defense is a Wisconsin-based contractor that has been designing, testing and manufacturing military vehicles and technologies for the U.S. Armed Forces and its allies for nearly 100 years. With more than 150,000 tactical wheeled vehicles deployed in over 20 countries, it ...

Bubba Rope Will Get Your Vehicle out of the Mud

Bubba Rope Will Get Your Vehicle out of the Mud

It doesn't matter if you're driving the suburban equivalent of a tank or a standard grocery getter, you're inevitably going to end up in a situation where your vehicle can't handle the terrain around it. Whether it's snow, mud, sand or snow, Bubba Ropes kinetic energy recovery ro...

Jeep Wrangler Black Hawk Edition by Project Kahn

Jeep Wrangler Black Hawk Edition by Project Kahn

Chelsea Truck Company is a London-based outfit that is dedicated to taking 4x4 vehicles (Land Rover Defenders and Jeep Wranglers) to an entirely new level, which is evidenced by this Black Hawk Edition Jeep Wrangler. Designed and built by Project Kahn (the owner of Chelsea Truck ...

New Jeep Concepts

New Jeep Concepts

Ahead of its annual Jeep Safari, now in its 50th year, Jeep has gone ahead and released a handful of new concepts sure to have any fan in a tizzy. Included is the FC 150, which boasts a retro cabin and bed atop a 2005 Wrangler chassis, the Crew Chief 715, which gives of a futuris...

Rhino XT All Terrain SUV

Rhino XT All Terrain SUV

When Toyota first released the FJ Cruiser as the replacement for the FJ40 around a decade ago,there were a lot of people that weren't happy with the styling, the size and the fact that it didn't really feel like the spiritual successor to the beloved Land Cruiser. But if it had l...

USSV Rhino GX

USSV Rhino GX

US Specialty Vehicles is a newer automotive manufacturer based in California that's designing and building the SUVs that Land Rovers dream about when they're sleeping. The USSV Rhino GX is built on a Ford Super Duty chassis and packed with a 6.8L v10 engine capable of realizing 3...

2017 Range Rover Evoque Convertible

2017 Range Rover Evoque Convertible

Admittedly, this isn’t what you would expect from Land Rover. And sure, you lose some luggage toting capabilities, but be honest, what could be cooler than a drop-top Range Rover? Built on the existing (and wildly popular) Evoque platform, the top on the 2017 Range Rover Evoque...