Ingmar Beer is the greatest name any mother has ever given her son. But Beer is more than just a fantastic surname, he's a damned artisan. The former airplane mechanic turned his very talented hands, and eyes, to the traditional Alaia surfboards used by the ancient Hawaiians. Individually handcrafted out of paulownia ... continue reading
Surfing has always been a great lesson in earning your own rewards. You exert yourself paddling out and waiting until the right wave comes and then you enjoy it. The thing is, we don't always want a lesson, sometimes we just want a reward. In those instances, there's WaveJet. With WaveJet, you'll basically be taxiing ... continue reading
Season after season, Nice Laundry churns out the cleanest, most edited collection of socks out there. Their Spring/Summer 2015 collection just launched and the highlight is their “Sock Drawer Makeover," which is 18 pairs of fresh, high-quality socks for just $99 with free shipping. That's a fraction of the price you’d pay anywhere else. Plus, they’ll recycle all of your old socks for free—whether you’re a Wild Child or a Dreamer, that’s some Spring Cleaning you’ll actually do this year. Cool Material readers can even receive a special, limited-edition bonus pair with their first order. ... check it out
How It's Made shows are the male equivalent of Food Network (to be fair, we watch that with rapt attention too). The process of creation has always been something we've found interesting, and even if we've never been much good at surfing, we want to try again after seeing the process a board goes through to get made.
If you're a surfer, you likely ride on a polyurethane or polystyrene core board. It'll come as no surprise that these boards break. When they do, that polyurethane or polystyrene core ends up in a landfill (a board in two pieces isn't exactly useful in the water), and thus begins it's biodegrading. Except that doesn't ... continue reading