Ingmar Beer is the greatest name any mother has ever given her son. But Beer is more than just a fantastic surname, he's a damned artisan. The former airplane mechanic turned his very talented hands, and eyes, to the traditional Alaia surfboards used by the ancient Hawaiians. Individually handcrafted out of paulownia ... continue reading
Surfing has always been a great lesson in earning your own rewards. You exert yourself paddling out and waiting until the right wave comes and then you enjoy it. The thing is, we don't always want a lesson, sometimes we just want a reward. In those instances, there's WaveJet. With WaveJet, you'll basically be taxiing ... continue reading
You know you're not supposed to toss your raw denim in the wash, but there's that breaking point when you just have to, right? Cult of Individuality wants to entice you to push those limits with the Future Vintage Project. If you can commit to breaking in a pair of raw denim from Cult as often as possible through April 30th without washing them, you could earn a $1,000 credit and your personal style even get produced. Throughout the process, your jeans will develop a signature fade and a unique wear that's totally your own. Document the extended break-in process, and you could score the $1,000 credit. We’re in, are you? ... check it out
How It's Made shows are the male equivalent of Food Network (to be fair, we watch that with rapt attention too). The process of creation has always been something we've found interesting, and even if we've never been much good at surfing, we want to try again after seeing the process a board goes through to get made.
If you're a surfer, you likely ride on a polyurethane or polystyrene core board. It'll come as no surprise that these boards break. When they do, that polyurethane or polystyrene core ends up in a landfill (a board in two pieces isn't exactly useful in the water), and thus begins it's biodegrading. Except that doesn't ... continue reading