Ingmar Beer is the greatest name any mother has ever given her son. But Beer is more than just a fantastic surname, he's a damned artisan. The former airplane mechanic turned his very talented hands, and eyes, to the traditional Alaia surfboards used by the ancient Hawaiians. Individually handcrafted out of paulownia ... continue reading
Surfing has always been a great lesson in earning your own rewards. You exert yourself paddling out and waiting until the right wave comes and then you enjoy it. The thing is, we don't always want a lesson, sometimes we just want a reward. In those instances, there's WaveJet. With WaveJet, you'll basically be taxiing ... continue reading
The Bomber jacket is one of the most iconic pieces of menswear. But even classics can benefit from some modern ingenuity. Introducing the Aviator from Ministry of Supply. Keeping the bomber’s classic silhouette intact, Ministry of Supply added 4-way stretch to constricting spots to improve range of motion. Worried about overheating? The Aviator boasts laser-drilled ventilation under the arms and along the upper back and moisture-wicking fabric throughout. Plus, a durable water-repellent finish and waterproof zipper ensure full protection. It’s the classic bomber jacket, only better. ... check it out
How It's Made shows are the male equivalent of Food Network (to be fair, we watch that with rapt attention too). The process of creation has always been something we've found interesting, and even if we've never been much good at surfing, we want to try again after seeing the process a board goes through to get made.
If you're a surfer, you likely ride on a polyurethane or polystyrene core board. It'll come as no surprise that these boards break. When they do, that polyurethane or polystyrene core ends up in a landfill (a board in two pieces isn't exactly useful in the water), and thus begins it's biodegrading. Except that doesn't ... continue reading