Ingmar Beer is the greatest name any mother has ever given her son. But Beer is more than just a fantastic surname, he's a damned artisan. The former airplane mechanic turned his very talented hands, and eyes, to the traditional Alaia surfboards used by the ancient Hawaiians. Individually handcrafted out of paulownia ... continue reading
Surfing has always been a great lesson in earning your own rewards. You exert yourself paddling out and waiting until the right wave comes and then you enjoy it. The thing is, we don't always want a lesson, sometimes we just want a reward. In those instances, there's WaveJet. With WaveJet, you'll basically be taxiing ... continue reading
It's been dubbed the "world’s most comfortable" underwear, and priced at nearly half of its competitors ($16). After years of research and development and a "24 hour" stress test, MeUndies has created the perfect, contour fitting boxer brief that keeps its shape all day and never rides up. The first 500 Cool Material readers get 30% off orders larger than $75 when using code CM75. Not impressed? MeUndies offers a full refund and lets you even keep your first pair. Offer excludes packs and French Terry.
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How It's Made shows are the male equivalent of Food Network (to be fair, we watch that with rapt attention too). The process of creation has always been something we've found interesting, and even if we've never been much good at surfing, we want to try again after seeing the process a board goes through to get made.
If you're a surfer, you likely ride on a polyurethane or polystyrene core board. It'll come as no surprise that these boards break. When they do, that polyurethane or polystyrene core ends up in a landfill (a board in two pieces isn't exactly useful in the water), and thus begins it's biodegrading. Except that doesn't ... continue reading