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We have a pretty distinct idea of what wool clothing is. It’s hot, itchy sweaters or socks you wear while you’re camping or skiing and there’s nothing really beyond that. But Wool & Prince has a counter proposal. Wool can be soft, comfortable, and breathable, and has the added benefit of not needing to be washed as often as cotton clothes. The reduction in washing comes from wool’s ability to facilitate the faster evaporation of sweat than other fabrics, meaning there isn’t as much of an opportunity to stink up the shirt. They sell just about every version of shirt you can imagine, plus boxer briefs, but it’s their button-downs they’re most proud of. They have all the benefits of wool with the look you expect from cotton, meaning you can wear these shirts to just about any fancy event you could want/are dragged to.


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