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Suigeneric Watch Straps

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Putting a new strap on your watch is the easiest, most cost effective way to give your timepiece a bump in the style game. Once you find a core you’re comfortable with–whether it’s a thousand dollar Rolex or a much more affordable Timex Weekender–it’s not all that difficult to slap a new band on that bad boy and call it a day. The problem of course is the fact that even a blaze orange NATO band is a little played out right now. What you need is something with a crazy pattern, and that’s exactly what Suigeneric does. From British camos, to blanket stripes, to animal prints, Suigenerics line of hand sewn and hand waxed premium cotton twill canvas NATO bands (available in 18mm / 20mm / 22mm) run the gamut from loud and noisy to subtle and subdued–without ever crossing the line into ostentatious. If you’re looking to spice up your watch game you should start here.

STEAL: Every Watch in Our Shop Is Now on Sale STEAL: Every Watch in Our Shop Is Now on Sale
STEAL: Every Watch in Our Shop Is Now on Sale PARTNER

Make 2017 the year you stop relying on your phone for so damn much. A reasonable first step, we think, is picking up a new watch—and, boy, are you in luck. From now until Tuesday at 1 p.m. EST, every single watch in the Cool Material Shop is on sale. Yup, drop a new timepiece on your wrist and save up to 32% in the process. As always, everything is subject to availability, so hit up the shop now and snag your favorite before it’s gone.

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