Suigeneric Watch Straps

Putting a new strap on your watch is the easiest, most cost effective way to give your timepiece a bump in the style game. Once you find a core you’re comfortable with–whether it’s a thousand dollar Rolex or a much more affordable Timex Weekender–it’s not all that difficult to slap a new band on that bad boy and call it a day. The problem of course is the fact that even a blaze orange NATO band is a little played out right now. What you need is something with a crazy pattern, and that’s exactly what Suigeneric does. From British camos, to blanket stripes, to animal prints, Suigenerics line of hand sewn and hand waxed premium cotton twill canvas NATO bands (available in 18mm / 20mm / 22mm) run the gamut from loud and noisy to subtle and subdued–without ever crossing the line into ostentatious. If you’re looking to spice up your watch game you should start here.

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