Telling the time is a simple thing. The only occasions it gets tricky in is if you’ve had a few too many (“It’s half to the little hand o’clock or something”) or if you’re trying to read the time off your buddy’s watch. Unless you’re looking at an analog watch straight-on with the six facing you, for some reason our pedestrian brains can’t seem to figure it out (this could also be related to all those beers). Now, we’re not suggesting you spend $285 on a watch for your friend, but the Nooka 360 SV makes reading the display simple for everyone and from any direction. The watch case – available in either black or mirror – on this Nooka rotates 360 degrees so you whether you’re showing someone the time, driving or just lying in bed and don’t feel like lifting your arm or head, you’re still good to go.