Noble Denim Is Aging Their Jeans in Bourbon Barrels

Noble Denim Is Aging Their Jeans in Bourbon Barrels

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Want us to buy a heavy stout, a new coffee roast, or even a complex cider? Tell us it was aged in bourbon barrels. Want us to buy a pair of jeans? Well, tossing them in some barrels isn’t even something we’d assume you’d consider. Noble Denim has teamed up with Bulleit to barrel-age some jeans. 50 pairs of their Truman and Earnest raw denim jeans are getting tossed in empty casks to mature before they go on sale this winter. Why? We don’t know, but we’re ready to smell like a bar 24/7, how about you?

STEAL: Every Watch in Our Shop Is Now on Sale STEAL: Every Watch in Our Shop Is Now on Sale
STEAL: Every Watch in Our Shop Is Now on Sale PARTNER

Make 2017 the year you stop relying on your phone for so damn much. A reasonable first step, we think, is picking up a new watch—and, boy, are you in luck. From now until Tuesday at 1 p.m. EST, every single watch in the Cool Material Shop is on sale. Yup, drop a new timepiece on your wrist and save up to 32% in the process. As always, everything is subject to availability, so hit up the shop now and snag your favorite before it’s gone.

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