bulliet1

Want us to buy a heavy stout, a new coffee roast, or even a complex cider? Tell us it was aged in bourbon barrels. Want us to buy a pair of jeans? Well, tossing them in some barrels isn’t even something we’d assume you’d consider. Noble Denim has teamed up with Bulleit to barrel-age some jeans. 50 pairs of their Truman and Earnest raw denim jeans are getting tossed in empty casks to mature before they go on sale this winter. Why? We don’t know, but we’re ready to smell like a bar 24/7, how about you?

Parachute-CM-IF2-11-13-17

Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.