Noble Denim Is Aging Their Jeans in Bourbon Barrels

Noble Denim Is Aging Their Jeans in Bourbon Barrels

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Want us to buy a heavy stout, a new coffee roast, or even a complex cider? Tell us it was aged in bourbon barrels. Want us to buy a pair of jeans? Well, tossing them in some barrels isn’t even something we’d assume you’d consider. Noble Denim has teamed up with Bulleit to barrel-age some jeans. 50 pairs of their Truman and Earnest raw denim jeans are getting tossed in empty casks to mature before they go on sale this winter. Why? We don’t know, but we’re ready to smell like a bar 24/7, how about you?

The Casper Mattress Is Engineered for Outrageous Comfort The Casper Mattress Is Engineered for Outrageous Comfort
The Casper Mattress Is Engineered for Outrageous Comfort PARTNER

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