Noble Denim Is Aging Their Jeans in Bourbon Barrels

Noble Denim Is Aging Their Jeans in Bourbon Barrels

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Want us to buy a heavy stout, a new coffee roast, or even a complex cider? Tell us it was aged in bourbon barrels. Want us to buy a pair of jeans? Well, tossing them in some barrels isn’t even something we’d assume you’d consider. Noble Denim has teamed up with Bulleit to barrel-age some jeans. 50 pairs of their Truman and Earnest raw denim jeans are getting tossed in empty casks to mature before they go on sale this winter. Why? We don’t know, but we’re ready to smell like a bar 24/7, how about you?

ZYX Flask ZYX Flask
ZYX Flask PARTNER

The flask, by nature, is a clandestine item. It slips in and out of interior suit pockets on the sly. Why not bring an added dose of covertness to the whole ordeal with this All Black ZYX Flask. The stainless steel flask sports a mysterious motif that’s supported by the alphabet being curiously printed in reverse on the front. Each All Black ZYX Flask holds 6 ounces of the good stuff. If an MI6 agent were to take a swig on the job, we like to imagine this would be his flask of choice.

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