New-Balance-newSKY

Being environmentally conscious doesn’t necessarily mean ending up with a product like the Smart Car that is—be honest—heinous looking. New Balance went back to the drawing board with their new line of newSKY shoes and ended up with a shoe made up of fabric constructed of 95% recycled PET plastic bottles. The recycled bottles are spun into fabric that eventually ends up as the upper of the shoe and the laces. In order to stick with a solid profile and a shoe that’s comfy, they took out all the extraneous stuff and what’s left is one of the most minimalistic, beautiful pairs of kicks we’ve seen in a while. Available with a gray upper and red, white or black accents, this is one case where less really is more.

Parachute-CM-IF2-11-13-17

Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.