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Being environmentally conscious doesn’t necessarily mean ending up with a product like the Smart Car that is—be honest—heinous looking. New Balance went back to the drawing board with their new line of newSKY shoes and ended up with a shoe made up of fabric constructed of 95% recycled PET plastic bottles. The recycled bottles are spun into fabric that eventually ends up as the upper of the shoe and the laces. In order to stick with a solid profile and a shoe that’s comfy, they took out all the extraneous stuff and what’s left is one of the most minimalistic, beautiful pairs of kicks we’ve seen in a while. Available with a gray upper and red, white or black accents, this is one case where less really is more.

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Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.