In 1964, the US Army needed watches that fit the following specification. “Plastic-cased wrist watch intended for use where a high degree of accuracy is not required.” They were also intent on not maintenancing them in the military supply system. The Army wanted a cheap, disposable plastic watch that could be deployed by the thousands to troops. They probably never intended for them to end up desirable, but like everything else vintage they have. Kind of. MWC took the design skeleton of that original watch and updated it with 316L stainless and an accurate Quartz movement. What they didn’t do was screw with the sleek, simple design of the original. It’s old school meets new technology.
East Dane is ready to prep your wardrobe for fall. With 350 different brands available, we’re pretty sure you’re going to find tops, denim, and footwear that vibes with your style. It’s the reason East Dane’s been an online menswear destination since they opened their virtual doors in 2013. And if you’re an Amazon Prime member, you can score the same free 2-day shipping you know and love when you shop at East Dane. First time customer? Perfect. East Dane is giving you 15% off full-price items with a few exclusions. All you have to do is use code COOLMATERIAL at checkout.