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Johnny Cash. The entire cast of Men In Black. That dude from Lost. Out of all the colors in the rainbow—well, the five that men “supposedly” recognize—black always seems to be at the top of the list when a man wants to look his best. But it’s not just clothes. Cars, gadgets, bags and gizmos also look their best when they’re clad in man’s go-to color. Here’s everything you need to get decked out like your very own man in black—just add your favorite pair of jeans and a shirt.

This sponsored post is brought to you by Mercedes-Benz.

1. Keyport Slide – $39+

2. Botta Solis All Black Watch- $550

3. Superb Choice Dual-Port Battery Pack – $37

4. Billykirk No. 202 Everyday Tote – $260

5. Nau Riding Jacket – $195

6. Nikon 1 Camera – $650+

7. iPhone 4S – $199+

8. Calibrate Dillon Wingtip Dress Boot – $145

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Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.