NATO watch straps are nothing new. Open any popular menswear site and there’s a 90% chance you’ll end up seeing something about a Rolex, Timex or some Korean knockoff brand being outfitted with a NATO watch strap. As much as we hate trends (on the level of Journey at karaoke), we’d be lying if we didn’t say that it looks good. More importantly, NATO straps are a good way to give your current watch a facelift – without breaking the bank. George Jensen now has a line of straps that don’t stray too far from their intended original purpose of delineating between British Military regiments. You could go to J. Crew and pick up straps in similar patterns for half the cost, but trust us when we tell you they don’t last very long. Jensen’s straps might be pricier, but the color combinations are better, they’re higher quality and they won’t disintegrate after five wears.
East Dane is ready to prep your wardrobe for fall. With 350 different brands available, we’re pretty sure you’re going to find tops, denim, and footwear that vibes with your style. It’s the reason East Dane’s been an online menswear destination since they opened their virtual doors in 2013. And if you’re an Amazon Prime member, you can score the same free 2-day shipping you know and love when you shop at East Dane. First time customer? Perfect. East Dane is giving you 15% off full-price items with a few exclusions. All you have to do is use code COOLMATERIAL at checkout.